Personal account Tik Tok

The Tik-Tok audience for 2021 is already more than 35 million users. More than half of which are adults aged 18 to 45 with an average or above average income. TikTok is a short vertical video platform that audiences love. And where a lot of people gather, business goes there, it is worth advertising there. And in this article we will talk about Tik Tok personal account, how to register in it and briefly about its functions and capabilities.

Registration of a personal account in Tik Tok

You can register a personal account on a special service Tiktok for Business. Yes, not in the phone, and even more so not in the application. This is a service for targeted advertising on Tik Tok.

1. Follow the link from our article or in Yandex or Google search, write “Tik Tok Advertising Room” and open the first link in the search results.
2. On the first screen, click “Create“.
3. We don’t have a personal account yet, so we are interested in registration. To do this, in the upper right corner near the hint “No account yet”, click “Login now”.
4. Select the option to register using email or mobile phone. Next, enter in the registration fields an e-mail or phone number, a password twice, a verification captcha and a code that will come to the phone or mailbox.
5. Accept the terms of the license agreement and click the “Register” button.
6. On the account creation page, enter the country, industry, company name and time zone, phone number, and currency.
7. Check the box to agree with the rules of Tik Tok.
8. Confirm registration by entering the verification code that will be sent to your phone.
9. Now we get to a page where we are also asked to fill in additional information.
10. Indicate a link to your site.
11. Here we indicate only the most basic. Specify the industry.
12. Next, enter the billing address. You can specify your address of residence or registration of your business. All information will be sent there.
13. Payment type – select “Self-guided“.
14. Next, we are offered to replenish the balance. We can skip this step.

Alternate Login

Tiktok cares about its users and provides tools that make interacting with the site as easy as possible. In this case, this is authorization through an account from TikTok.

1. On the authorization page, select the option “Log in with Tik Tok“.
2. Next, open the TikTok app on your smartphone.
3. Go to the “Interesting” section and click on the scanner icon in the upper right corner.
4. Scan the code on the Tik Tok login page.
5. In the mobile app “Verify TikTok desktop version login“.
6. On the next page (already on your computer), give TikTok for Business all the necessary permissions.
7. Accept the terms of the license agreement and confirm the registration of the new account.
8. Next, fill in the fields: enter your phone number, country, industry, time zone, and confirm registration.
9. Similar to the previous instruction, describe your company, provide a link and provide information for invoicing.
10. During registration, if you indicate Russia, you will need to provide tax information, since 20% VAT will be automatically deducted from you on each balance replenishment.

This is a one-time registration after that, you will enter your account using the login and password that you specified in the first step.

Possibilities of the advertising account

Once logged into the advertising platform, you have the following options.

The “Dashboard” tab displays how much money was spent today. The magazine displays active ad campaigns. If a company is not used, it appears in the appropriate field under “Advertising” / “Ad Group” or “Ads” .

Further in the “Trends” tab, we see detailed statistics.

• Cost is the estimated total amount of money spent on your own company, ad groups, or ad during the time it was scheduled to run.
• CPC – average cost per click.
• Cost per conversion – average cost per conversion.
• Impressions – the number of times your ad was shown on the screen.
• CTR – the number of people who saw the ad and shouted at it (in percent).
• Clicks – number of clicks on your ad.
• Conversion rate is the number of results from all clicks on your ad (as a percentage).
• Conversions is the number of times your ad generated a result based on the selected goals and parameters.
• Cost Per Thousand Impressions (CPM) is the average amount spent per 1,000 views.

Next, we see a clear graph of conversion and impressions.

In the “Advertising campaign” block, you can set up columns depending on the tasks of your business and what parameters you need to track first.

Gender – here you can monitor cost, impressions, clicks, conversions by demographic criteria. It is also possible to export analytics data to a PC.

Similarly, you can monitor various parameters of your advertisement by Placement and Operating system.

Creating an ad

The “Campaign” tab contains all your created ads by groups and ad campaigns and advertisements. The columns are customizable, you can control the number of ads and how they appear on the page. There is also a handy calendar where you can switch to a specific period to view ads. For example, a month ago or more. Naturally, you can create a new ad by clicking on the button of the same name.

We talked about how to create and set up an ad in your Tik Tok personal account in our other article and we won’t repeat it here — just follow the link “How to create an ad on Tik Tok” and follow the steps in the detailed instructions.

Switch to the next tab “Asset” – here we see a drop-down menu with four items: “Events” / “Creative” / “ Audiences” and “Comments“.

Go to the “Events” section. Here we can track in-app conversions using change patterns, and we can also set up a pixel to detect an event for your site.

In the “Creative” subsection, you can upload a ready-made video from a computer that you created yourself or with the help of an advertising agency. The video format must meet the following specifications:

• File size up to 500 mb.
• Aspect ratio 9:16 / 16:9 / 1:1.
• Video format: MP4 / mov / MPEG / AVI.
• Special for TikTok resolution 720*1280, bitrate 516 kb/s, duration from 5 to 60 seconds.

A video optimization tool will be used to ensure that your uploaded video meets the aspect ratio requirements.

If you don’t have any created creative yet, you can create it right here. We click on the button of the same name. Select – “Video Template” / “Smart Video” / “TikTok Editor” / “Soundtrack“.

Then, depending on the chosen category, you create your own creative and upload it for later use in an advertising campaign.

In the “Comments” subsection, you can monitor comments on group ads, as well as set up standard phrases and automatic replies for your ads to save time and ensure style consistency.

In the “Reporting” block, you can create and export reports on your advertising campaigns for a specific period.

Conclusion

If this is the first time you’ve opened the TikTok for Business tool, the abundance of settings can be confusing. We recommend that you go to the main page of the service and go to training from the creators sites. There are a huge number of videos posted here, from an introduction to TikTok for Business, how to create posts, by target audience, and much, much more.