Tik Tok for business

With a simplified approach to content creation and a fast learning algorithm for channel recommendations, Tik Tok has become the favorite social video app for over 1 billion users worldwide. But its rampant growth has also caught the attention of businesses, leading to the development of Tik Tok marketing. In this article, we will talk about the role of Tik Tok for business. And what does it take to successfully launch a business on this platform.

What is Tik Tok and why you should include it in your marketing strategy

TikTok is a social platform launched in 2017 that allows users to create, share and consume their own small video content on social media.

All the features of this platform can help you reach your target market. This is your chance to earn experiences and income from one of the most viable mobile apps in the world. If you want to take advantage of this opportunity, this article will show you how to use TikTok for business without missing a beat while maximizing your profile, content, and connection on the platform.

Tik Tok Marketing: Statistics

Let’s get acquainted with the statistics on Tik Tok.

Of the 80 million monthly active Tik Tok users in Russia, 26 percent are people aged 25 to 44, mostly millennials. It should be noted that the millennial generation has outnumbered the baby boomers and is known for its growing shopper ability.

How to use TikTok for business

It’s time to create an account for a small, medium or large business on TikTok. Regardless of the size of your company, you register a Business Account.

Here are the steps to create a profile in TT:

1. Download and install the app from App Store or Google Play.
2. Register an individual account using your email address. mail. You can also register through your company’s Facebook or Twitter.
3. Enter a profile name, select interests (for more accurate feed recommendations) and use the Discover tool to follow trends and Tik Tok accounts.

As soon as you get familiar with how the platform works, you can switch to a TT business account. For this:

1. Click “Me” on the bottom toolbar.
2. Click on the three bars and you will be taken to “Settings and Privacy“.
3. In the “Profile” section, click “Account Management“.
4. Select “Switch to Business Account“.
5. After switching, you can select your TT profile category.

Then, don’t forget to edit and optimize your profile, including your bio, website, and, if available, other social media accounts such as Instagram, YouTube, and Twitter.

Four ways to advance in TT

Whether you’re a big brand, or vice versa, you’ve created a profile for a small business, you need to think like your target audience.

You can not only create ads in TT, but also:

• build meaningful relationships with customers;
• position yourself as an industry leader.

Here are four practical ways to promote your small or medium/large business on TikTok:

Use popular hashtags

You will miss the opportunity if you do not take advantage of the popularity. So whether you’re taking the reins or hiring a TikTok marketing agency to create your videos, make sure they contain trending hashtags. This is necessary in order to increase the reach and recognition of your brand.

Create original content

TikTok trends and viral posts are within your grasp. Because TikTok uses interest-based feed recommendations, this gives you ample opportunity to position yourself in front of your target audience. Make it a priority to create quality content for your target audience, research applicable hashtags, and consistently post original videos.

Collaborate with influencers

Finding and connecting with top content creators on the platform is still an important part of TikTok influencer marketing. Your TikTok marketing strategy depends on your goals and what TikTok marketing services you or your company considers to be a priority.

Increase the number of ads

On TikTok, like other social networks, direct advertising is available through the app itself. The main advantage of this advertisement is that it reaches the target audience. This type of ad increases your reach, audience engagement and leads to new subscribers.

It’s also worth considering paid ads on TikTok. There are many ad formats you can use to promote your brand on TikTok. Paid marketing agencies can offer:

• fullscreen videos up to 60 seconds long;
• brand capture: full-screen static or dynamic visuals;
• In-Feed Ads: Videos that appear in the For You feed, getting interactions like likes, comments, and shares;
• branded hashtag challenge: brand-specific hashtags that increase engagement by an average of 8.5%.

Video Marketing Mistakes to Avoid on TikTok

The following mistakes are common for TikTok content creators.

Wrong video format selected

The app has made vertical videos very popular – to the point of making major competitors Instagram and Snapchat take notes. While horizontal videos generally make sense, think about mobile-first TikTok users and adjust for their convenience.

Call to action deprecation

This is definitely a mistake you shouldn’t be making with your TikTok ads in 2021. Also, some brands and companies may use a vague or broad call to action. Our advice is to always make your calls clear, specific, and focused.

Maximum zoom for short videos

Responsiveness is a quality desired by a social media marketing expert. Those with it will find (or have already found) a way to work with TikTok’s short video format. However, even though the original 15 seconds was extended to 60 seconds and then to three minutes*, that doesn’t mean you always need to expand your content to the maximum length.

Summary

This guide has shown you that TikTok is not just a platform for businesses to look into. We hope our article was useful for you, and you can easily launch your business on this platform in 2021