TikTok is the fastest growing social network today. Here you can get millions of subscribers at the click of your fingers without investing a penny. And become, in fact, popular. In this regard, of course, everyone has a question: is it possible to advance there, what is the target TikTokaudience, and is there anyone besides children there?
Tik Tok Audience
There are many myths and stereotypes about Tik Tok, supposedly a social network for children, and they just do it like having fun and fooling around . 
Is this true today
Tik Tok is undoubtedly a youth social network. However, absolutely all social networks have passed this stage. We all remember very well how they said about VKontakte that only schoolchildren sit there. But time has passed, and according to the latest research, the audience has not only grown, but also aged.
Conventionally, yesterday’s social network for schoolchildren VK now has 97 million people in all countries and 73 million in Russia. About 46.2 million users visit the platform every day. On average, a user spends about 35 minutes a day on VKontakte. The age of the main audience of VKontakte is 25-44 years. You understand that these are no longer schoolchildren, but an adult solvent target audience.
Accordingly, the same thing happened with Instagram. Recall how in 2013 they said that this social network is for young girls. And what we see now is a global social network
Facebook, in general, began as a student social network. This is an absolutely natural stage in the development of any social network.
TikTok Audience Age
The social network is growing in terms of the audience, and in terms of the age of this audience. Tik Tok is a huge platform, with an audience of more than 1 billion users as of 2021. It is the most downloaded app available in 150 countries in 75 languages.
- More than 40 million users visit TikTok every day.
- 43% of TikTok users are between 25 and 44 years old.
- 41% of the audience are people aged 16 to 24. However, every year this age increases. Increasingly, you can meet older people there.
TikTok Audience Features in Russia in 2021
In Russia, Tik Tok entered the top 5 applications where people spend the most time, along with India, the USA, Turkey, and Pakistan. This is a very addictive service. And this is a reason to promote business in it.
- 36 million monthly active users in Russia.
- ⅔ audience income is average or above average.
- 21% of users are in the 25 to 34 age group.
- 57% are women and 43% men.
For example, in China, 60 percent of all Tik Tok users are over the age of 25. This is about perspectives.
By the way, schoolchildren still, of course, have not gone anywhere – the most active audience is teenagers: 43% of the audience are users aged 13-17. But completely different segments have appeared, and moreover, formats have appeared that allow you to actually promote almost any business on TikTok.
How Tik Tok algorithms work
Absolutely all novice tiktokers are concerned about the question of how to get into the recommendations and get into your audience. However, the reality is that no one will tell you how the Tik Tok algorithms actually work.
However, some things do work. What you need to know before installing the application.
- First, who is your target audience.
- Secondly, what language does she speak in general.
- Third, where is it geographically located.
Why is this important?
The fact is that as soon as you install the Tik Tok application, it immediately determines where you are and what language you communicate. And the content that you post Tik Tok offers to people who are close to you. This has its pros and cons. For example, you do not need to target and show your content exclusively to people who are nearby.
To avoid this, before you install the application, you need to remove the SIM card from your phone, download and configure vpn, and only then install Tik Tok.
Five tips to get recommended
Understanding the TikTok audience, age, solvency, geography and demographics gives you the tools to promote yourself as a brand or business in this new reality. But do not forget about the basic content requirements and use various tricks and life hacks to fly into recommendations.
How to get an audience on Tik Tok:
View Depth – The longer a person has watched the video, the better. Experienced content makers cut their videos in such a way that the ending or denouement of the story becomes incomprehensible and the user does not notice that he starts watching the video in the second circle. This trick ensures views and getting into the recommendations.
Engagement – reposts to other social networks provide additional advertising for the platform itself and for such behavior, the TikToker channel receives additional coverage.
Trending Music – Tik Tok is very much about music. Here, little-known musicians advance without problems. Many currently popular tracks can simply not be found on the Internet. The Yandex.Music service even created a separate playlist with trending Tik Tok compositions.
Trends – users are ready to watch videos of some kind of trend that has taken off from different people over and over again. Don’t miss this opportunity. You need to follow the trends and create your own video variations on the wave of hype. These are coverage and the opportunity to get into the rivers.
Targeted hashtags – necessary to target a specific target audience. More than four hashtags are not recommended. There is a myth that hashtags like #rec, #recommendations, #hochurek and so on will allow your video to actually get recommended. However, it is not. If we click on one of these “magic” hashtags, we’ll see the total number of views for videos with that hashtag. And it amounts to a fabulous number of views of several hundred billion. And your video with this hashtag will be somewhere at the very bottom, your target audience will not reach it. Use highly targeted hashtags that describe your video.
Video upload time is the most interesting thing here. Rumor has it that it is best to upload a video in the first 10 minutes of any hour at 13:02, 15:05, 18:09, 19:06. The fact is that the tape of recommendations is updated and corrected every hour. And if you have time, they immediately let you through, quickly moderates and you immediately get into the recommendations. How long this trick will work, no one knows yet.
How to quickly gain followers
Let’s start with the most obvious and working advice – regularity is important. Many popular tiktokers release videos every day, sometimes several times a day.
Releasing a video once a month is not the best option. Tik Tok users come for quick emotions. Accordingly, more and more content is expected from you. 
Decide on the concept – Tik Tok’s target audience does not like vinaigrette from a variety of styles and approaches. If you have chosen the concept of a review or unboxing format, try not to change the position of the camera, lighting and other details. If your channel is not focused on TV series reviews, keep up the good work. Your channel should become recognizable in the feed.
Once you have created a channel, prepare at least 10 videos in approximately the same style and similar idea. Post 2 per day to let the algorithm know who to show your videos to. We look at the statistics of views, likes and comments in your videos and those that did not fly in, draw conclusions from them and improve the quality of those that were included in the recommendations.
Conclusion
People are interested in consuming video content. And it is important to understand that Tik Tok is with us for a long time. He will not kill YouTube or other social networks, he will stand among the top social networks and the leader in video content. The need for long professional videos will remain, so YouTube is not in danger. And the chance that an hour-long video format will appear on TikTok is extremely small, at least in the next 5 years. In general, the application also has a vector for the educational platform. The developers recently announced that they plan to make a separate separate feed of educational content and will develop this branch.
