Algorithm Tick Tock

Tik-Tok has gained popularity because it allows users to attract a large active audience in a short time. This is done thanks to platform algorithms. However, it is difficult to determine how they work. The system is constantly changing the way video is analyzed. In this article, you will learn how Tik Tok algorithms work in 2021.

What is the TikTok algorithm

The TikTok algorithm is a recommendation system that determines which videos will appear in the For You section. A video feed tailored to your interests, making it easy to find content and authors you like.TikTok algorithm

How the algorithm works

Social platforms initially kept their algorithms secret. This makes sense, since the recommendation system is a proprietary technology that helps make each social network unique.

Last year’s TikTok press release revealed exactly how the #ForYou feed is calibrated and personalized for each account.

  • According to TikTok, the system recommends content by ranking videos based on a combination of factors, starting with what interests you express as a new user and adjusting content that you think is not interesting.
  • Algorithm change – at the time of publishing a video, the system calculates how the video matches the current trends. The platform is constantly evolving and strives to improve the accuracy of recommendations based on user feedback, research and data.
  • In the featured feed, videos are advertised using automatic algorithms. Videos are only reviewed if there are complaints from individuals about potentially inappropriate content.
  • TikTok does NOT base recommendations on the number of followers or the previous success of a viral video. New users are more likely to end up in the For You section as TikTok scrutinizes newbie channels to evaluate the quality of the content posted. If a video is rated positively by other users, it will be much more likely to show up in recommendations in the future.

Tips

We have put together tips that any Tik Tok blogger is more likely to follow to get into rivers and increase their reach.

Create an original channel

Algorithms and users love beautiful and detailed Tik Tok profiles. An account is your face on the platform, try to make it as beautiful and interesting as possible to attract your target audience.Create an original channel

  1. Name selection. Each TikTok account has a unique name. The channel name can include numbers, symbols, underscores, and other characters. The main criteria for a good channel name are:
    • Uniqueness (the name must be unique);
    • Readability (users should easily perceive the nickname while reading);
  2. The avatar should be memorable and stand out from the crowd. The photo must be of excellent quality, bright, sharp and not blurry.
  3. The channel description often encourages subscribers to the channel, it should be memorable and attract attention. Tik Tok algorithms prefer short descriptions (80–100 characters).

Switch to a TikTok Pro account

TikTok offers two types of professional accounts, depending on whether you’re a creator or a company. Having a Pro account on its own won’t help you get your videos featured on the recommendations page, but switching to one is an important part of mastering the TT algorithm.

This is because a Creator or Business account gives you access to metrics and analytics that can help you develop a Tik Tok strategy. Understanding who your audience is, when they are active on the app, and what kind of videos they like is critical if you want to create content that is interacted with.

Below are instructions on how to upgrade to a Pro account:

  1. On your profile page, tap the three dots icon in the upper right corner of the screen.
  2. Tap “Account Management“.
  3. Select “Switch to Pro Account” and select the category that best suits your business.

Create quality content

This should be obvious, right? Poor quality content will not end up on the “For you” page.

If you are a creative person, take a new approach to creating clips. Do what no one has done before. Of course, it’s important to keep up with trends, but you can’t make original content based on them alone.Create quality content

Don’t forget to use hashtags. You can just copy and paste the most popular TikTok hashtags, but it’s better to be prepared. Analyze hashtags in your niche, this can be done by searching or browsing the feed.

Also use the built-in features of the platform, such as effects and text processing. These native options help keep your content native to the platform, which can also help get it featured on recommendation pages.

Don’t break platform rules

If you post offensive, infringing or controversial content, your channel may be subject to a shadowban. Sometimes the decision to ban is made automatically due to several complaints, sometimes manually. Read the TikTok rules carefully. Briefly describe the prohibited topics:

  • Alcoholic products.
  • Prohibited substances and goods (weapons, drugs).
  • Insults, including discrimination based on nationality, gender, beliefs, etc.
  • Calls for violence.

Summary

Tik-Tok algorithms are focused on audience engagement and retention. Your job as an author is to influence these metrics. Use the tips above and you will definitely be at the top.

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TikTok is a service for creating and viewing short videos
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