The platform TikTok is designed in such a way that anyone can upload a video to it, having previously shot it on your phone and mounted directly in the application. No skills are required for this, literally anyone can try. And often such videos become popular, gaining many thousands of views. Therefore, the authors are interested in whether it is possible to somehow monetize their content. In this article, we will tell you how to make money on views on Tik Tok and what you need to do for this.
Monetize your content
Let’s start with the main question. Does the TikTok platform pay creators for views? There is no “official” monetization directly in the Russian-speaking segment. But abroad, many bloggers make money this way. According to third-party research, standard rates are 2 to 4 cents per 1,000 views. But you need to understand that the numbers can vary greatly depending on the region and change over time.
It may seem to some that these are small amounts, but you need to understand that TikTok has a huge number of users, so some videos can get hundreds of millions of views, and their average duration is about 5-15 seconds.
We figured out the “official” monetization of views, and at the moment it is simply not available in Russia, Ukraine, Kazakhstan, Belarus and adjacent countries. But content authors have the opportunity to earn in other ways. Let’s take a closer look at them.
Here are the most popular scenarios:
- Shooting clips to other people’s sounds, for example, to promote a musician’s song.
- Integrate ads into your video.
- Conducting live broadcasts during which viewers can send paid gifts.
- Help in promotion.
- And so on.
We will dwell on each of them in a separate chapter of the article.
Shooting to strange sounds
This is a fairly common way to make money, which popular Tiktokers talk about from time to time. The point is that there is some customer who wants to promote their product by showing it to their audience. Very often this is done with new songs by musicians. This customer buys video recordings from suitable bloggers to his sound. In the case of the same song, it could be a dance, an interesting montage, etc.
In turn, the blogger receives money and shoots a video that his audience will like, while drawing attention to the customer. Prices here can vary greatly, depending on the subject, the number of subscribers, their activity, etc.
Insert Ads
This method is essentially similar to the previous one, but is arranged in a slightly different way. The main task of the author is to somehow interest his audience, and then offer her some kind of product. For example, ads for bank cards are sometimes found in trends, and the author is paid money for each registration. Someone advertises subscriptions to services like Kinopoisk. In general, there are a lot of scenarios.
It is clear that advertising will be offered only to large bloggers, from 100 thousand subscribers and more. Basically, it is of interest to various brands that keep up with the times and understand the popularity of TikTok. And for those authors who have a smaller audience, there are various advertising exchanges where you can also take something.
Perfluence is one of the most popular exchanges right now. You can familiarize yourself with it in more detail or look for some analogues, because there are quite a lot of them. 
Advertising yourself
Separately, I would like to mention such a monetization option when a blogger advertises his goods, services, etc. For example, he has already gained a small but loyal audience through copyright content and made stylish T-shirts tied to some kind of internal meme. Someone will surely want to buy such a T-shirt.
And this is just one of the possible scenarios. Often bloggers advertise their information products (how to get promoted, etc.).
Advertising your social networks
The audience from TikTok can be “overtaken” to the same Instagram, where it is a little easier to sell ads, to a YouTube channel or Twitch for live broadcasts.In this scenario, TikTok is just a way to earn popularity, and monetization is already carried out at the expense of other platforms. Many popular bloggers have taken this path, actively developing in social networks.
Live broadcasts
Surely everyone, when scrolling through the recommendations feed, came across broadcasts from other users. This is a great opportunity for a blogger to communicate directly with the audience, put on some kind of show and even make money on it. The point is that viewers can optionally send gifts that are purchased for real money. And the presenter will eventually get a part of the cost of these gifts, and then he can withdraw this amount. 
Often, the authors specially organize streams, where in exchange for gifts they do something for the audience:
- Guessing on cards.
- Write in a notebook.
- Advertising live.
- And so on.
There are a huge number of variations. If you want to know what is currently the most popular, then go to the Live section and browse through it for a few minutes. Trends are constantly changing, but they are easy to follow.
Promotion Help
Before that, we talked about those earning scenarios that depend directly on the views of the author. But here the approach is somewhat different. If a person has managed to advance on TikTok, then he understands the general principles of this platform, knows how to shoot, edit and design videos well (description, cover, tags, etc.). This knowledge and skills can also be monetized by helping other people promote their profiles.
Of course, no one will trust a person “from the street”, so it is advisable to have a good account in terms of numbers (preferably several at once) and acquaintances in this area. For this reason, this option is not suitable for everyone, and we tell it closer to the end of the list.
Other earnings scenarios
Perhaps soon TikTok will start paying for views to all bloggers, but so far there is no information about this. So bloggers have to look for other ways to monetize, of which there are quite a lot. And new ones are constantly being invented, for example, answers to questions for donations, various auctions, selling your paintings, etc. The main thing is to find your niche and gain a loyal audience in it, and then choose the appropriate method of monetization.
Summing up
The TikTok platform provides an opportunity for talented and creative authors to express themselves, because getting into the recommendations practically guarantees tens and hundreds of thousands of views (sometimes millions). Some of these views are converted into subscribers and a loyal audience. And if desired, a blogger can connect a convenient way of monetization.
