How to advertise on tik tok

If you decide to promote on Tik Tok, you have a personal brand business or an online school of education, you may be wondering how to advertise on Tik Tok. In this article, we will touch on important issues, what is TikTok targeting, how to use it and why it is needed. Let’s talk about all the pros and cons of promotion through the official ADS TikTok for Business tool and alternative promotion options.

What is targeted advertising on Tik Tok

Target is a type of advertising that is used to set up, search for the target audience according to the given parameters, interests, characteristics.

You can specify which audience you want to show your ad to, and this is the main advantage of such advertising, because here you can very accurately select the parameters of your audience. If you were worried that in Tik Tok there are only children on whom you will drain the entire budget, then we hasten to convince you. The audience is configured in detail, and besides, 54% of the audience are people from 18 to 34 years old. What is targeted advertising on Tik Tok

Targeted ads on TikTok are shown in the recommendation feed. Often these are some kind of dance challenges that are associated with some brand. These are the kind of creatives that work best. But this does not mean at all that there will be no result from other advertising.

Any business with any advertisement can enter TikTok, but the main thing is to create a good advertising creative. It can be either some kind of graphics, that is, animation, and so on. Or you can remove something, but it is better to turn to professionals for this. Experts in this field already know how Tik Tok works, what will work there, what will not. They will help you create a good advertising creative that will not be scrolled through, which is suitable for the Tik Tok format.

Creating an ad in Tik Tok’s ad account

Go to https://www.tiktok.com/business/ ru/apps/tiktok .Where we can create our ad account. We described this procedure in our other article and now we will not focus on this.

  1. We press the “Create” button on the main page of TikTok Business and we get to the registration page of the advertising account. create a tik tok ad
  2. To log into your account, click “Login“.
  3. Enter your username and password and click “Login“.

And we get to the Tik Tok advertising account page.

  1. To set up an advertising campaign, click Campaign in the dashboard header (Campaigns). And now we can start setting up an advertising campaign. campaign
  2. Next click (Create) Create.create
  3. Here we have multiple ad campaign targets:target selection
  • Reach – show your ad to the maximum number of users. As close as possible to the strategy that is on Facebook.
  • Traffic is a similarly understandable and Facebook-like strategy that allows you to attract an audience to a website or application.
  • Conversion — stimulating the target audience for targeted actions on the site.
Note: on the “Asset” tab, in the “Creative” subsection, we can immediately upload our promotional video. Instagram practice has shown that the conversion of advertising videos is 2 times higher than that of static images with text.
  1. After we have decided on the goal in the pop-up window, select the Start Over option. That is, creating an advertising campaign from scratch.
  2. Next, we choose what we are advertising, a website or an application.
  3. If necessary, use a pixel to understand whether users have moved to the site or not.
  4. Write the name of our advertising campaign.
  5. We select the placement of advertising manually, and here we uncheck all placements where it can be placed. We are only interested in Tik Tok.
  6. You can enable or disable comments or shares on your video.
  7. Set up automatic optimization of creatives, the platform will automatically create from your advertising resources (images, videos and advertising texts) and show highly effective combinations.
  8. Next, you have a number of settings where you can create an audience using phone numbers, a pixel, or some other data. Including or excluding audiences in a retargeting campaign can limit the reach of an ad group.
  9. Next, set up demographic data: Select the country where your ad will be shown, you can narrow the geography to one city, specify gender, age. As you make settings in a small block on the right, you will see how the audience is recalculated.
  10. Select the language of your audience, (presumably Russian).
  11. Next, set up interest targeting. Here, of course, the choice of interests is not yet as extensive as on Facebook, but nevertheless, we can choose from what interests us. Perhaps it will be some broad interests or a group of interests.
  12. User behavior settings – interaction with the video: watch to the end, like, repost, comment. Also here configure the user behavior with the author.
  13. The next tab is quite interesting – it’s what devices our target audience uses. Whether they use Android and iOS devices and what versions of operating systems. Here we can even choose how much a particular device costs and set a price range. There are no such detailed settings even on Facebook.
  14. Now let’s move on to the daily budget. There is a hint in the input field, what is the minimum you can specify.
  15. Set the schedule, on which day and at what time our ad will be shown to the target audience.
  16. Press “Next” to go to the next page of setting up an advertising campaign.
  17. Here, if you wish, check the box “Use a TikTok account” – to post your company’s ads. You can also use TikTok posts in your ads.
  18. Enter the name that will be displayed in the video.
  19. Next, you can upload a creative from your PC or choose from the previously uploaded ones.
  20. Add a description to the video and a link to the site.
  21. Check the “Smart text” option to have artificial intelligence generate combinations of descriptions from the text you enter.
  22. At the final stages, set up parcel tracking if necessary and send your ad for moderation.
Now it remains to pay for the advertising campaign and wait for moderation.

Disadvantages of TikTok advertising account

Targeting has shown good results in other social networks for many years. But let’s not forget that the Tik Tok advertising account is quite young and, in general, this is a new platform that has not only pluses, but also disadvantages. disadvantages of tik tok advertising cabinet

1 minus – the advertising account in Tik Tok is a rather young service and it lags a lot. While setting up ads, it can easily freeze, and you will have to set everything up again after reloading the page.

2 minus – Tik Tok constantly bans advertising accounts. The reason for this is either artificial intelligence or moderators, who are recruited on TikTok by ad. But most likely it is still AI – artificial intelligence was developed for the Chinese audience, and for some reason he does not like Russian advertising, even if it fits all the rules.

3 minus – lies in the advertising budget. If you have indicated a daily budget of $50, Tik Tok can easily withdraw $100, $200, $300, because again, this is a new platform that has just opened its advertising account and it has a lot of errors. For example, the fact that your ads will be shown more than your daily budget. Because of what, money will be debited from your card.

Alternative to Tik Tok Advertising Cabinet

In order to start promoting your business or brand, you need to create a separate Tik Tok account for advertising. Put an appropriate avatar, change the name and also create a description, tell us about your brand, business, what you do and also provide a link to your website. Creating a new account on Tik Tok itself is not difficult. You can register it for a new mail and a new phone.

In addition, we will publish creatives through TikTok itself and it will not be marked with the “Advertising” tag. And as we know, users, if they see such a label, immediately swipe this commercial. If we all publish from our account, then the viewability of such ads will be higher, they will be scrolled less, which means we will have more traffic, more customers and more sales.ad cabinet alternative

After you have created an account, set an avatar, changed the username, you must upload your advertising creative. For the creative itself, if you have no experience, it is better to contact an advertising agency. It is not recommended to experiment on your own, as Tik Tok will block your account in a matter of minutes.

Experts make you such a creative that will not be scrolled through, it will be watched to the end and, in fact, those videos that people watch to the end TikTok itself promotes according to recommendations, which means we will attract even more customers for free.

Now we can start promoting our advertising campaign. For this, the Socialbooster promotion service is perfect for this. This is the most popular reliable social media promotion service.

  1. First, we need to go through a quick registration step. It won’t take more than 10 seconds.
  2. Click on the person icon in the upper right corner. Next, click “Registration” at the bottom – then we must write our e-mail, first name, last name and at the very bottom specify the password that we will use to enter the site.Register to social booster
  3. Next, you need to replenish the balance in the service. To do this, click on the person icon, and click “Top up balance“. There are two ways to do this: either through a payment system or using a voucher. balance replenishment in social booster

A voucher is a code that already contains some money, and immediately after you enter it, the money is automatically credited to your balance

  1. Open the main page of the site, go down below, and here we can see a large list of social networks.
  2. Here we need to find Tik Tok. We click on it and here we open a list of services by type: “Likes“, “Views“, “Subscribers“.vocial booster ad settings
  3. We are interested in views because they will help us to promote our advertising campaign. Thanks to this service, we will collect a starter package of views, which is necessary for promotion through recommendations, and after that Tik Tok will start showing and recommending our ads to Tik Tok users.

All these views will be deep, that is, the video will be watched to the very end, and this is the main TikTok requirement for videos that users upload.

  1. Next, we need to configure the service package – click on “Package” and here we must select “Views from real users“. All of these views will be from real live people who are our target audience.views from real users
  2. The next parameter is “Quantity“. We set 1000, that’s how much TikTok needs to promote our videos.
  3. Next, we need to provide a link to our advertisement. To do this, go back to Tik Tok and copy the link. Open our advertisement, click on the three dots, select the appropriate item from the menu that opens.
  4. Go back to the site and paste it into the “Link” field. And press the button “Order“.
Please note: the site has information that these will be real users.In terms of speed, the site can provide 500 thousand views per day and in terms of geography, the service can provide views from all over the world.

After we click on the order button, the site will analyze our video, select the target audience for us, but if you have your own target audience or you have a comment for the moderators, this can be done through the chat in the lower left corner.

Conclusion

In this article, we looked at how to create an ad on Tik Tok, set up a company step by step, and send a creative for moderation. We also analyzed an alternative promotion method using a third-party service that helps to gain views on your commercial, and then TikTok already promotes it independently among the target audience.

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TikTok is a service for creating and viewing short videos
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