TikTok is a relatively new social network. The administration attracts content creators, so each new blogger gets increased coverage and audience engagement. Advertisers already understand how to interact with channels, having learned on Insta, VK and YouTube, so content makers have opportunities to monetize their videos. In this article, we will figure out how many subscribers you need to make money on TikTok.
How to make money on TikTok
Unlike YouTube, TikTok does not pay per view. It is impossible to conclude a partnership agreement, according to which it will be possible to receive a part of the developer’s income. Because of this, the platform has virtually no limits on the interaction between advertisers and content creators. You can buy videos from bloggers, use themed hashtags, and even promote your music. 
Earnings on TikTok can be divided into three areas:
- selling advertising;
- promotion of musicians;
- increasing your popularity as a specialist or promoting the company.
Selling ads is the main form of income for most well-known bloggers. It works like this:
- A person is gaining popularity and subscribers.
- This is seen by the advertising company.
- The employee looks at what content the blogger has, what he does and whether he and his audience can be useful to the business.
- If yes, the company enters into an agreement with Tiktoker and buys ads from it.
Two types of advertising can be distinguished: a paid video in which a blogger presents a product or product for his audience; participation in company events with a thematic hashtag. 
If the advertisement is done correctly, within the framework of the contract, the blogger is transferred money to his account. If cooperation suits the advertiser, he can contact the same person again.
The second option to make money on your TikTok account is to promote musicians. Initially, many performers underestimated the effect of the new venue. The tracks go viral on TikTok, and then users buy them or listen to them on well-known sites.
Bloggers do not talk about the exact number of such videos, and it is almost impossible to track this, but judging by the way some tracks suddenly appear on many tiktokers, this service is in great demand.
The third option is the most difficult. In order to sell themselves as a specialist or get new clients for the company, some people come to TikTok. A young and active audience is gathered here, which you can tell about your product or present your services.
This way of earning is considered difficult. In order to realize this, you need a finished product or service. Large brands or digital agencies can afford to go into this direction, but a regional store is unlikely to be able to pull such services. You can also try to promote yourself as a freelancer, and if everything goes well, you can always retrain as a tiktoker.
How many followers do you need to make money on TikTok
There are three big groups of tiktokers that will have different follower levels for advertiser interest:
- Tiktokers with different target audiences;
- Tiktokers from a popular niche;
- Tiktokers from narrow direction.
Tiktokers with different target audiences shoot common videos. Most often, these are humorous and social videos that are watched regardless of age and gender. People come to such people for advertising of all products: from cars to bank cards. To start making money on humorous and social videos, you need to have at least 10,000 subscribers. 
Tiktokers from popular niches are those who make content in a certain category. For example: computer games, series cuts, sports, etc. The audience for each direction will be different and it will be easier for the advertiser to segment it. For example:
- Game advertising will be ordered from those who cut the best moments of CS:GO or Dota 2;
- The new car will be presented through a sports car clipping channel;
- A new brand of cosmetics will go to female cosplayers.
Please note: in this segment, you can start making money on ads as early as 10,000 subscribers. The risks are minimal – the audience will be loyal to the content and the paid video will also constantly flash in the recommendation feed.
Tiktokers from narrow niches, like product reviews, banking services, or something like that, can start earning as early as 3,000 subscribers. The audience is narrow, understandable, and at the same time, advertisers are willing to pay more for access to loyal customers than when working with general bloggers.
When it comes to music, it all depends on the artist. If he wants to advertise his new track, he can turn to any tiktokers. The minimum bar is the same 10,000 subscribers. 
How many users can remove ads
In TikTok, people are loyal to advertising if it is made in the form of an interesting video. On Youtube and on Instagrambloggers have long learned to avoid unsubscribing after yet another paid integration. You can use their developments and start making videos with 10,000 subscribers in any topic.
After reaching the mark of 10,000 people, you need to indicate in which video the advertisement is. Before reaching the number of 10,000 subscribers, this can be done through special hashtags so that users know in advance that this is a paid video.
How much do they earn from ads on TikTok
It is still difficult to name a specific figure for earnings on TikTok. There is not enough data on major bloggers and their advertisers. You can focus on the approximate earnings of top bloggers and those who rank lower. They give an approximate picture in which it will be possible to predict your future earnings. 
TikTok has a strong division between well-known bloggers and no-names. In other social networks, if you are not as popular as Olga Buzova or Nastya Ivleeva, you will receive less money. But the cost of one of your subscribers and Ivleeva’s subscriber will be approximately the same, sometimes even in your favor. In TikTok, the opposite is true. For well-known bloggers, even viewing ads and a subscriber will cost more than beginner tiktokers.
Judging by the average price of advertising, in 2021 the cost of one subscriber of a large tiktoker is about 3 kopecks. For each person who watched the video, judging by the best bloggers, they pay from 30 to 40 kopecks, sometimes prices reach up to 50 kopecks. With beginners, the situation is reversed: up to 25-30 kopecks are paid for viewing, and 6 kopecks for a subscriber.
Here’s what happens: more famous tiktokers, if they make a viral commercial, can earn about 30% more than younger no-names. At the same time, judging by the cost of a subscriber, it is beneficial to be unknown, but this is not entirely true. It’s just that the statistics include not only novice tiktokers, but also guys who make highly specialized content. Like meat recipes, short videos on games, etc. They have a limited audience, and they can’t break into millionaires in any way, but due to the fact that they have the same target audience, they earn more per subscriber.
TikTok is a social network that gives all content makers the opportunity to earn.Famous people who came into it earlier receive big fees, but advertisers are gradually starting to look towards niche tiktokers who can do interesting integrations. To start earning, you need to get 10,000 subscribers, and after that start selling ads or promoting music artists.
